Direct to Consumer

Over 121% Increase in Organic Search Traffic

Client is a leading provider of specialized nutrition for avian pets.

121%

increase in organic page sessions

50%

increase in organic revenue

64%

increase in indexed pages

The Client

A renowned pet food manufacturer sought to enhance their online presence and drive sales. Their specific goals were:

  • Increase organic traffic: To attract potential customers to their website through organic search.

  • Improve search rankings: To rank higher in search engine results pages (SERPs) for relevant keywords, such as "bird food," "premium bird food," and "healthy bird food."

  • Boost online sales: To increase e-commerce revenue through their website.

The Challenge

The client, a major pet food manufacturer, faced stiff competition from global brands, online retailers, and Wikipedia. Their primary goals were to increase organic search traffic and improve their e-commerce conversion rate.

The Strategy

Traffic Engine implemented a comprehensive 12-month SEO strategy, focusing on technical SEO, website management, and UX design. This three-pronged approach aimed to enhance the client's digital footprint across all major search engines.

The Execution

Key strategies employed by Traffic Engine included:

  • Content optimization: Removal of duplicate content, remediation of orphaned pages, and establishing internal content standards.

  • Technical SEO: Optimization of internal navigation, image optimization, and identification and removal of low-quality content.

  • Website management: Improved foundational SEO elements to enhance search engine ranking.

The Results

Traffic Engine's efforts yielded impressive results:

  • Traffic increase: A 121% increase in organic search traffic over 12 months.

  • Revenue growth: A 50% increase in e-commerce purchases.

The client's website redesign, focusing on improved content structure and user experience, further contributed to these positive outcomes.

Conclusion

Traffic Engine's case study demonstrates the power of a well-executed SEO strategy. The client significantly boosted organic search traffic by addressing technical SEO issues, optimizing content, and enhancing website design and drove revenue growth. This success highlights the importance of a holistic approach to SEO in today's competitive digital landscape.