In this post, we’ll break down what CPA is, how to calculate it, why it matters, and how it connects to other essential marketing metrics like Customer Lifetime Value (CLV) and Return on Investment (ROI).

Marketing ROI isn’t optional—it’s essential. Learn how to track your marketing ROI the right way with clear goals, proper attribution, and actionable insights that drive smarter decisions.

Discover why Customer Lifetime Value (CLV) is the most overlooked—but most important—metric in small business marketing, and how it can transform your strategy for long-term growth.

Discover how smart businesses use Customer Lifetime Value (CLV), Cost Per Acquisition (CPA), and Return on Investment (ROI) to scale profitably. Learn how to apply these three powerful metrics to grow your business with confidence.

Optimize your small business's online presence with our comprehensive guide on local SEO tactics. Discover proven strategies for better local visibility and engagement.

If you’re wondering whether your digital marketing dollars are being spent wisely, here are key signs to watch for and steps you can take to improve performance

Here’s a simple breakdown of using first, second, and third-party data to improve your email marketing, Facebook advertising, and PPC campaigns.

Discover why marketing is crucial during economic downturns. Learn strategies to allocate resources wisely and ensure your business thrives even in challenging times.

Discover expert digital marketing insights and strategies on the Traffic Engine blog. From PPC tips to analytics trends, drive growth and maximize ROI with actionable advice tailored for businesses of all sizes.

Discover the top healthcare marketing conferences to attend in 2025. Explore events that offer cutting-edge strategies, networking opportunities, and industry insights to elevate your marketing efforts.

Discover top marketing strategies for healthcare startups to drive growth, build trust, and stand out in a competitive market. Learn proven ideas for digital presence, social media, SEO, partnerships, and more.

The pharmaceutical industry is evolving rapidly, driven by technological advancements, shifting consumer expectations, and stringent regulatory environments.

Learn how NPI targeting is transforming healthcare provider marketing. Discover how leveraging real-time data and personalized ads can improve engagement, enhance ROI, and build lasting relationships with healthcare professionals while ensuring privacy compliance.

Discover the top challenges in healthcare marketing, from team alignment to audience targeting, and learn actionable strategies to overcome them for better patient connections and campaign success.

Healthcare SEO is a unique beast. Unlike other industries, it requires a careful balance of technical expertise, user-centric content, and compliance with strict regulations.

For marketing professionals and C-suite executives, automated reports offer the ability to focus on strategy instead of spending hours pulling and formatting data.

Let’s explore how ABM can transform healthcare marketing and why it’s an essential strategy for providers, med-tech companies, and other stakeholders in the industry.

Master the art and science of digital marketing. Learn how clear objectives, audience insights, compelling content, and data-driven strategies drive meaningful campaign results.

Learn how to effectively advertise and market to healthcare professionals with targeted strategies, evidence-based messaging, and compliant campaigns.

Paid advertising is one of the fastest ways for companies to generate leads and drive revenue, but it can also be one of the most expensive when done incorrectly.