The Challenge

An established healthcare software SaaS company struggled to compete with industry giants in organic search. They wanted to boost organic traffic and turn it into their main revenue driver, moving away from costly paid channels and leveraging a mature domain with over 25 years of history.

The Approach

Our team at Traffic Engine developed a targeted SEO strategy with a clear focus on technical optimization, content enhancement, and conversion:

1. Technical SEO: We fixed site issues like slow loading times and broken links, improving site structure for more straightforward navigation and better search engine indexing.

2. Content Optimization: Using keyword and competitor research, we expanded content to cover high-demand topics, optimizing new and existing pages to match user search intent better.

3. Conversion Rate Optimization (CRO): We improved landing pages and tested various calls to action to convert more organic visitors into paying customers.

4. Competitor Analysis: We identified gaps in the client’s content by analyzing competitors, helping them capture more relevant search traffic and attract users with high purchase intent.

The Results

Our strategy delivered strong results:

• 28% Increase in Organic Traffic: Year-over-year, the client's organic traffic grew by 28%, attracting more engaged users for a mature business vertical.

• Organic Revenue Became #1 Source: Organic search became the most significant revenue driver, generating 45% of total revenue and reducing reliance on paid ads.

• Higher Search Rankings: The site ranked in the top three positions for over 200 valuable keywords, increasing visibility and authority.

• Better Conversion Rates: Conversions from organic traffic rose by 32%, directly boosting revenue.

Conclusion

This case highlights how our strategic approach transformed organic traffic into the client’s top revenue source, supporting sustainable growth.