The Challenge

The client, a leading travel and tourism company, sought to enhance their global search visibility for key products and services. Despite strong local competition, they aimed to attract more organic reservations.

The Approach

Traffic Engine implemented a comprehensive SEO strategy that included the following:

• Technical SEO: Addressing issues such as duplicate content, orphaned pages, and internal navigation.

• Content optimization: Creating high-quality, relevant content and optimizing existing content for search engines.

• Website migration: Successfully transitioning the website to a new CMS (Rezfusion Boost) to improve performance and user experience.

• Local SEO: Targeting local search results for key products and services.

The Results

Traffic Engine's efforts yielded impressive results:

• Increased search visibility: The client's website consistently ranked at the top of local search results globally.

• Boosted organic traffic: Organic search traffic increased by over 175%.

• Revenue growth: Organic revenue surged by 157%.

Conclusion

This case study demonstrates Traffic Engine's ability to elevate a client's global search visibility effectively. Combining technical SEO, content optimization, and website migration helped the travel and tourism company achieve significant organic traffic and revenue growth.